Say Hello to… Softer+Wild

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Today we meet Softer+Wild who we look forward to having for the first time this Saturday 17th March at Worthing Charmandean. Find out a little more…

Please introduce yourself and your brand….

My name is Tatiana and I am the marker behind Softer+Wild.

I am a fine artist and graphic designer. I have always been excited by home interiors and home decor and in 2016 I decided to migrate my designs from paper and screen to products for the home.

Softer+ Wild’s journey as a brand is an exciting discovery at every step – visiting and exhibiting at different crafts’ markets, meeting other beautiful brands and makers and seeing how our products have their own live in our customer’s homes.

How would you describe your style and your creations?

Our first line was inspired by simple Scandinavian patterns and folklore imagery and later on moved to working with botanical illustrations and floral motives.

What do you enjoy most about your work?

Running Softer+Wild has met me an amazing group of other artists and makers passionate about their work. One of the biggest inspiration for my work is seeing the life of our products in people’s homes, as part of their mornings coffee, or cooking a favourite meal, or as their own inspiration to create something beautiful in their everyday.

What can we expect to find on your stall at The Fairy Tale Fair Easter Special in aid of St Barnabas at Worthing Charmandean on Saturday 17th March? And are you looking forward to taking part?

I am really excited to be part of The FairyTale Easter Special. It has felt like a really long winter and this is definitely a beautiful event to celebrate spring and new beginnings. We will be showing our new colours, and a few new products, I am particularly excited about our new aprons.

Do you have a best seller?

Our napkin sets have definitely been our best seller. They are a very versatile product, which can be used as a lovely way to decorate your dining table, or as a small tablecloth for a coffee table, and it has been an absolute pleasure to see them used as a colourful background in food styling photoshoots.

Do you have any plans or ambitions for the future?

This year we will be taking part in a few exciting events – The Fairy Tale Fair, Brighton Craft, Kirsty’s Alsoop Handmade Fair in May.

We are preparing a completely new line for the summer and introducing a few new products – make up bags, children sleeping bags, and tippys!

We have an amazing new textile designer on board – Paula Downes and we will be working with the incredible Leah Lartwood from www.rootsandtoots.com as our words master.

Do you have a motto or inspirational quote?

“Always be yourself unless you can be Batman.” Only joking.

I am always really inspired by strong women, by people persisting with what they love no matter what. Following your dreams.